Marvel already has the blueprint for cultural domination. Here’s how it can do it again

You can’t dispute that Marvel movies own the multiplex. The comic company has cultivated a universe that richly weaves individual stories through its everexpanding cast of heroes, while raking in all of the money. In recent years it’s been quiet on consoles, but the E3-revealed Spider-Man title from Insomniac Games is Marvel’s best chance to mould a videogame universe to match its cinematic one.

So how does it do it? Well, like Jon Favreau’s Iron Man or Netflix’s Daredevil, this needs to establish the web-slinger as the star. Rather than just appealing to the die-hards by stuffing in a load of expanded universe characters – like in average PS3 outing Web Of Shadows – this should create a unique version of Spidey that sets the tone for what’s to come, with the occasional nod to the wider world.

Look at Captain America: The Winter Soldier. Marvel’s greatest film manages to comment on the dangers of unchecked government power while delivering witty lines and suitably eye-widening action. While I don’t expect new Spidey to be investigating Watergate, his role as defender of the little guy provides plenty of opportunity to add some extra drama.

So Spider-Man comes out and is a roaring success. What next? There should be a few more heroes getting in on the action. Instead of the more fantastical big-screen stars, however, it’s the ones making a home on Netflix that provide plenty of interesting angles for games.

The Big Grapple

I want to see New York become the constant for a Marvel series on PS4, with different elements of the city coming into play for each character’s solo outing. Sleuthing with Jessica Jones would have us wandering down seedy back alleys. Daredevil would enable the warehouses and rooftops of Hell’s Kitchen to shine.

Then, the big one. An online open world, in which Spider-Man, Daredevil, Jessica Jones and Luke Cage team up. The characters you’ve learned to play as across four games come together in a battle for a city you’ve become deeply attached to. If Marvel can make it happen, it could be the game of the generation.

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